What is a Fashion Blogger? How to Become a Fashion Influencer?
The Fashion Blogger is the new figure in today’s fashion and the first ones doing this type of activity started at the beginning of our current Century.
Bloggers post daily on social platforms (Instagram is the most popular at the moment and also the fastest-growing social-app in 2019, followed by Facebook and YouTube) by sharing outfits, day-by-day routines, dishes, cute coffee places, fancy restaurants, beauty rituals and so on with their followers. Basically, they share their personal diary publically and establish what is on-trend and what is not.
Fashion bloggers by posting and sharing their taste and preferences augment their followers over time. Once a blogger increases his visibility and therefore his followers, he promotes his role as an Influencer and his hobby actually become professional.
It is quite obvious why the most famous fashion bloggers are called Influencers: because, together with designers, they kind of dictate the new trends, what is fashionable, what is a must-have piece and so on.
Small and big brands start to commission Influencers’ posts, such as articles, images, photos, etc, in order to advertise their newest products!
The 3 main reasons for which brands rely on influencer marketing are
- Sales Increment
- Brand Awareness
For a better understanding of how the brand is perceived by the customer.
- Customer action
Improving the brand visibility thanks to a click on a link, a visit to a website, or the reading of an article, and more.
If you would like to know more about this topic, review data, read accurate articles, or in case you want to become the next rising fashion Influencer of 2020, we suggest you check out the Techcrunch website or Later blog and how-to-use Instagram training.
New Business in the Business: Influencer Marketing
This is an indirect fashion marketing strategy, based on collaborations and sponsorships, that is taking over and becoming increasingly widespread. It has started as a business inside the business, but now, by having almost substitute traditional ads and pop-outs it has become a brand new industry of its own. In this past year, researches show that brands invest 20% of their marketing budget into what is called: influencer marketing.
This data is on average and really fluctuates a lot from brand to brand, depending on their strategy.
It is not surprising that startuppers have not lost time and they have ridden the wave of this new business creating new platforms to foster communication between brands, influencers, and agencies. In addition, new start-ups are popping out with the aim to help influencers to enlarge their catchment area and accelerate their business growth.
Platforms as the one mentioned above grew from 200 in 2015 to over 900 in 2019.
Of course, investing in this type of digital marketing is not a safe source of income. Researches tell that just 75% of the companies that invest in Influencer marketing actually profit by it. But data shows that this 75%, on average, quintuple the invested budget, according to a research of NeoReach.
Of course, a key factor for this investment to be a success is the correct selection of new influencers, in terms of audience, target reached, and the number of followers.
Fashion Blogger: Urth 2019 TOP 10 Suggestions
Check below our top 10 Fashion Bloggers for 2019:
- Chiara Ferragni
- Olivia Palermo
- Kim & Khloe Kardashian
- Kylie & Kendal Jenner