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Product Development

Apparel Product Development is the process of taking an idea for a new garment and bringing it to life, evaluating each area of the garment, before sending that garment to production.

During product development, it is important to carefully execute each step of the process:

Sourcing of Textiles, Trims & Findings, and Raw Materials

  • Technical Design
  • Tech Pack + Flat Realization
  • Pattern Making and Grading
  • Prototyping
  • Logistics Analysis
  • Financial Analysis and Feasibility
  • Production Engineering Analysis

Product Development

It is extremely important to properly and patiently perform product development for a new garment.  Failure to do so is the number one cause behind which most fashion brands and start-ups fail to reach efficiency.

It is also extremely important to listen to experts in each field.  For example, at Urth Apparel, our designers collaborate with our Textile Engineers, Trims & Finding Specialists, Logistics Team, Master Sewers, Pattern Makers, Technical Designers, Laboratory Technicians, and each of our suppliers, in order to properly gather information that ensures the final prototype is realized correctly.  once  that prototype is tested and approved, we can begin production.

Keep in mind that the product development process can be the most costly phase of starting your fashion brand.  Yet, it should not be overlooked!  Each time a new garment is created, a new supply chain for your brand is being born.

Our team believes that tremendous care and detail should be taken at this stage, because it is the most important part of creating your brand; not to mention the most exciting and creative time of the whole process of designing fashion!

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